Where Lending Teams Find Business When the Market Slows
When the market slows, a lending team’s business doesn’t disappear. It moves: to your existing client book, your referral partners, and the refinance conversations already in front of you.
When the market slows, a lending team’s business doesn’t disappear. It moves: to your existing client book, your referral partners, and the refinance conversations already in front of you.
Thirty years in banking, most of it coaching or being coached. Not a framework — what actually holds up across every rate cycle and every market shift, and what I got wrong before I learned it.
A good lender takes years to build — the client trust, the instinct for which files need extra work. After 30 years in banking, here’s what actually keeps good people, and it isn’t the benefits package.
What 30+ years of leading lending teams and a weekend camera habit have in common: deciding what belongs in the frame.